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Breaking Bottlenecks at Scale: How Avi Reorganized a 120-Person Operation

As CEO of Mulholland Brand, Avi Ben David was managing over 120 team members across complex operations — but without clear priorities and structure, growth felt overwhelming. With Hassan’s guidance, he broke down 36+ competing projects into strategic priorities, aligned leadership teams, and reignited momentum across the company. Avi calls it “a breath of fresh air” that helped him lead with more clarity, alignment, and confidence.

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How Liz Regained Her Time and Doubled Down on Growth

At the height of burnout and 70-hour weeks, Liz Germain turned to Hassan for clarity and structure. Together, they reengineered her operations, introduced systems for her team, and built a sustainable growth model. The result? A 60% increase in revenue, a healthier lifestyle, and a business that now runs without her in the day-to-day.

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